Success Stories
For a National Association, The GA Team:
- Increased revenues by 162% within the first 5 years of management
- Increased attendance for annual awards gala by 50% within the first 2 years of management
- Created global structure and policies to support expansion to countries around the world
- Created a corporate member recruitment strategy, increasing corporate membership by 70% within the first 2 years
- Created a professional development webinar series that has become so successful, it sells out each time
- Created an accurate, up to date website, where members can join and renew online; easily register for events, is kept current and reflects their updated news
- Established a 501c3 Foundation, a goal they had for over 10 years that we accomplished within the first 2 years of managing them
- Created a strategic direction, adopted by their Board of Directors, which is being followed and accomplished
- Established a regular billing schedule and thank you cycle where members receive welcome and thank you letters; and regular invoices for their membership
- Provide regular financial reports, managing their financials on a day-to-day and overall basis. Providing projected end of year reports and consistently looking at ways to save on expenses and increase income
- Successfully sold out their 2,000 person, premiere dinner within the first 3 weeks of opening registration; thereby solving one of their key challenges when table sales historically took 12 weeks or longer
- Utilizing the benefits of technology, created a fully automated system to handle registration, guest RSVP’s, and seating for the 2,000 guests. The system is so sophisticated that it allows each of the company point of contacts their own individualized portal to manage their company representatives, seating assignments, table placements and guests
- Implemented a tier system for selling tables priced on location, which allowed all companies the opportunity to purchase tables near the front of the room
- Worked closely with the leadership to make their youth education initiatives a key focus point at the dinner, by implementing a student keynote speaker scholarship and inviting former student interns to the dinner to serve as volunteers
- Produced a seven-minute high-end promotional video highlighting the association’s youth education program for high school students
- Applied for, and received, two Department of Labor public/private partnership grants
- Established chapters in Europe and Asia-Pacific
- Expanded membership to 235 firms around the world
- Provided management services to the North American Chapter
- Reversed years of deficits
- Successfully managed name change and re-branding
- Implemented strategic planning and leadership development
- Facilitated a 3-day global strategic planning session, working closely with all 36 chapters, four country boards and elected leadership
- Managed and implemented four successful European Conferences; complete with social program and guest/spouse program
- Increased membership from 1,200 to over 2,200
- Fully re-designed web site, implementing chapter management functions
- Rejuvenated chapter and member services
- Achieved fiscal discipline
- Established a successful non-dues revenue program
- Created a successful partnership between the International association and its chapters
- Consecutively sold out 14 annual national conferences
- Increased annual budget from $40,000 to over $1 million
- Established an industry-leading and award-winning web site
- Expanded annual operating budget from $50,000 to over $1 million with only 25% of revenue coming from dues
- Implemented an industry standard on-line suite of benchmarking programs with over 1,000 participants
- Increased membership from 25 to over 4,200 members
- Initiated a suite of electronic member services
- Moved from no reserve fund to reserves of $1 million
- Built in-kind revenue from suppliers to $500,000 annually